In addition, look at the service’s accuracy rate, API and automated integrations, customer support, speed, and price. Do you need to validate addresses in bulk or perform real-time validation with an API? Does the service identify fake addresses, spam traps, catch-all addresses, inactive accounts, and role-based emails? When looking for the best service that fits your needs, evaluate each potential service to determine if they provide the types of email verification tools you’ll need and the types of problem email addresses the service looks for. So, it’s a good idea to clean your lists with a validation tool regularly. How to Choose an Email Validation Tool for Your BusinessĪs your mailing list grows and ages, it becomes more difficult to keep the list free of incorrect addresses and email addresses that have been closed.

Uses the SMTP protocol to make sure the mailbox for that address exists and can receive messages.

Verifies the domain where the address originates from to make sure the domain is registered.Checks the address against known spam traps so that your list will avoid being blocked by ISPs and ESPs.Looks at the email address formatting and syntax to determine if it is valid and won’t result in a hard bounce.The tool performs the following tasks to find these issues: When you know how to validate an email address using an email validation tool, you’ll save time determining if the addresses on your lists are deliverable and not spam, reduce your bounce rate, improve your sender reputation, and be assured that your mailings reach your subscribers.Įmail validation tools look for potential issues and problems in an email address.

The result is that the organization’s marketing goals will be challenging to achieve. After a while, mailings to those addresses bounce, decreasing the list’s deliverability rate. Over time, people change addresses and spam accounts sign up for campaigns. It takes work to build a mailing list of prospective clients and keep that list up to date with valid and deliverable email addresses.

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